This research determines to what extent promotional characters are used on food packaging for healthful and less-healthful food and to what extent different companies use this persuasive marketing strategy. Click here to access the abstract.
In conclusion promotional characters are largely used on food packaging to promote less-healthful food to children. Most of these characters are company-owned characters that are not subject to any form of regulation in Australia and therefore the implications are that further efforts are required to limit this form of marketing to children.
Source : Journal of Nutrition Education and Behavior
Volume 43, Issue 5 , Pages 349-355, September 2011
Click here to view the relevant article from The Sunday Telegraph, Sydney
